The Direct Mail and Telemarketing community is facing unprecedented challenges. The Do Not Call list now contains over 160 million Americans. The threat of a potential Do Not Mail list, privacy concerns and the high cot of printing has marketers running in all directions to find answers. The list rental business no longer provides the [...]

Filed under: Direct Mail | 3 Comments

Direct Mail will never be the same.
Nothing lasts forever. We’ve had a good run but only the strong will now survive. Traditional list management companies are a thing of the past. List management as a stand alone marketing tool will probably not succeed as it once did. Never before have the cards been stacked against [...]

Filed under: Affiliate Marketing, Direct Mail | 4 Comments