The Direct Mail and Telemarketing community is facing unprecedented challenges. The Do Not Call list now contains over 160 million Americans. The threat of a potential Do Not Mail list, privacy concerns and the high cot of printing has marketers running in all directions to find answers. The list rental business no longer provides the [...]
In today’s social networking lifestyle it is not uncommon to see people with pages on just about every one of them. First we had MySpace, then Facebook and now Twitter, so what’s next and as a company what do we do about employees social network activity?
In my opinion……. Encourage it!!! As a matter of fact, [...]
Direct Mail will never be the same.
Nothing lasts forever. We’ve had a good run but only the strong will now survive. Traditional list management companies are a thing of the past. List management as a stand alone marketing tool will probably not succeed as it once did. Never before have the cards been stacked against [...]